The question is, does something exist without it being seen? In business, the answer is twofold, yes, and no, philosophically, maybe, depending on your point of view. Regardless, in business if something is not visible, it cannot be sold. This means that in order for any business, not just in Ottawa and Gatineau, to sell themselves and their product or service they need to advertise.
Advertising is a communication process that when used with the right strategy, can garner a business what they are after, customers and a lot of them. A lot of people confuse advertising with marketing by thinking that they are two separate processes. Advertising is only a piece of what makes up a marketing strategy.
As stated, it is a process of communication. This is what advertising agencies specialize in, they build strategies that focus information specific to a product or service designed to target a specific audience. Advertising can make or break a company in one way and that lies in their ability to budget a well endowed advertising campaign.
It Is All About Placement and Information
If a person does not know a product or service exists, then how will they know if they want, need, or have to own it? Now you understand why placement or place is important, remember the billboards on the side of the road. The information, in an ad should be concise, to the point and indicate the benefits of the service or product as well as explain the function.
A great example of this is Nike using the phrase, “Just Do it” alongside a picture of someone running wearing a pair of their running shoes. The placement of this ad ran throughout the world, of course, including Ottawa and Gatineau, on billboards and on television, and in print ads. What kind of running shoes do you wear?
“To attract customers, they need to identify with the product or service”
Advertising is communication and when it is done well it is targeted for a specific audience. For instance, a business in Ottawa might wish to expand their reach and begin advertising in Gatineau and surrounding areas. The factors that determine the audience depends on the product, for instance, you will never see a commercial for feminine hygiene products with a male Spokes person.
The reason is to attract customers, they need to identify with the product or service. Thus, you will always hear a woman’s voice during these commercials. From a business standpoint, advertising takes place as a function of sales, and generally speaking small to medium size business do not have big sales forces. This is why the smart ones hire an advertising agency for help with creating an intriguing enough message that gets noticed and entices people to buy or use the product or service respectively.
Consult with these Ottawa & Gatineau Advertising agencies for the right solution:
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[column size=”1/3″]Maxmedia
Ottawa Advertising Agency[/column]
[column size=”1/3″]Address: 335 Boulevard Saint Joseph
Gatineau, QC J8Y 3Z2
Phone: (819) 772-1635
Email: christian.lepage@maxmedia.ca[/column]
[column size=”1/3″]View Map[/column]
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